For emerging hunting brands, boutique retailers and distributors who have market demand but lack independent R&D and design teams, ODM service is the most efficient way to launch exclusive products. Different from OEM (producing according to the client’s design), ODM means that the manufacturer relies on its own R&D strength to complete the whole process from product concept, design, prototype to finished product development, and the brand selects and customizes the finished products. Since its establishment in Guangzhou in 2011, GAF Outdoor has a professional in-house R&D team with more than 10 years of hunting gear design experience, providing one-stop ODM exclusive development services for hundreds of European and American hunting brands. This article comprehensively introduces our ODM service system, service process, product advantages, MOQ, cycle and real brand cooperation cases.
Our ODM service covers the full line of hunting gear centered on hunting backpacks, including tactical vests, waterproof gun bags, hunting accessories and combined sets. The ODM service is divided into three modes to meet the needs of different brands: first, semi-ODM, selecting our existing mature ODM prototype products for secondary optimization such as logo, color and pattern, with low MOQ and fast launch; second, full ODM customized development, creating brand-exclusive products according to the brand’s target crowd, regional terrain and functional demands; third, trend-oriented new product ODM, developing new products according to the annual hunting gear trend data of Europe and the US.
The complete ODM service process is divided into six links. First, demand communication: the brand puts forward market positioning, target price range, core functions and regional applicable scenarios. Our R&D team sorts out the demand and puts forward product development suggestions combined with market trends. Second, concept drawing and solution output: designers draw product sketches, mark material collocation and functional layout, and send the complete development plan to the client for confirmation. Third, prototype production: make the first physical prototype according to the confirmed plan, with a cycle of 8–10 working days. Fourth, sample revision and finalization: modify the prototype according to the client’s feedback until the function and appearance are fully compliant. Fifth, mass production: arrange batch production after the sample is finalized, with strict QC inspection in the whole process. Sixth, delivery and after-sales: complete packaging, logistics and follow-up after-sales support.
In terms of MOQ and cycle: the MOQ for semi-ODM based on existing prototypes is 150 units, and the total cycle including samples and production is about 40 working days; the MOQ for full ODM exclusive development is 200–300 units, and the total cycle is 50–60 working days. All ODM developed products can sign an exclusive cooperation agreement within a certain region to prevent the same products from being sold to competing brands, which protects the brand’s regional competitive advantage.
Combined with real ODM cooperation cases: a new hunting brand in the UK hopes to launch a 30L lightweight forest hunting backpack, without a design team. We adopted the full ODM mode, combined with the local heathland terrain and hunter habits, and developed an exclusive silent lightweight backpack with 420D high-tenacity nylon. After the product was launched, it became the brand’s flagship product, and the client placed repeated orders for three consecutive seasons. Another American boutique brand chose semi-ODM, modified the camouflage and logo on our existing waterfowl backpack prototype, and quickly occupied the local regional market.
Our ODM products all adopt materials and processes that meet European REACH and US CPSIA standards, and provide complete test reports and compliance documents. The R&D team tracks the annual trends of lightweight, silence and environmental protection of hunting gear in real time to ensure that the developed products are in line with market demand.
Brands that need exclusive ODM development of hunting gear are welcome to contact us through https://www.gbazforce.com to put forward development demands.
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